Dirty Mo Media To Sponsor Ross Chastain's No. 77 Cup Car at Darlington
Chastain unveils throwback 1976 Earnhardt paint scheme on The Dale Jr. Download
MOORESVILLE, N.C. (Sept. 1, 2020) – Dirty Mo Media, the digital content network which houses popular podcasts The Dale Jr. Download and Door Bumper Clear, will be the primary sponsor of the No. 77 Spire Motorsports Chevrolet driven by Ross Chastain in Sunday’s Cook Out Southern 500 NASCAR Cup Series event at Darlington Raceway (6 p.m. ET on NBC Sports Network).
The car unveiling and sponsorship announcement took place during a taping of Dale Earnhardt Jr.’s successful podcast, The Dale Jr. Download, Tuesday with Chastain as a guest on the show. The red, white and blue livery is a throwback to the No. 77 Chevrolet Laguna driven by Earnhardt Jr.’s seven-time champion father, Dale Earnhardt, for one race in 1976.
“This is a car that a lot of people don’t know that my dad drove,” Earnhardt Jr. said. “He drove it for one race at Atlanta. Johnny Ray owned it. Dad crashed and finished 19th in what was just his third NASCAR Grand National race. Johnny Rutherford also drove it that year. It’s one of the cool paint schemes of the past that not a lot of people know about.”
Earnhardt, a self-professed vintage t-shirt collector, said on Tuesday’s episode that he designed a specific t-shirt himself for the occasion, and that it – along with diecasts – would be available to the public at DirtyMoMedia.com's store.
“Most throwback paint schemes are B-level,” he said. “A few are on the A-level. This is one of them. It’s that good.”
Dirty Mo Media’s managing director and DJD co-host, Mike Davis, said the decision to sponsor Chastain’s car at Darlington was an easy one when the opportunity presented itself.
“Our platform and brand of content fits the blue-collar, scrappy style that not only epitomizes Ross Chastain but also Spire Motorsports,” Davis said. “We’ve been looking for an ideal opportunity to place Dirty Mo Media on a Cup Series car and this was the perfect scenario – throwback weekend at Darlington on what is a gorgeous vintage Earnhardt paint scheme.”
It has been an amazing year for Dirty Mo Media. Not only is the Earnhardt-owned company enjoying its eighth season of The Download and fifth of Door Bumper Clear, but it created and produced the new TV docu-series Lost Speedways on NBC Universal’s recently launched streaming platform, Peacock. The episodic show takes an exploratory look at great racing cathedrals of the past that have been abandoned and overtaken by nature.
“It’s an exciting time for sure,” Davis said. “Right now we are making the shows we want to make with the people who were meant to create them. It’s a lot of fun.”
Sunday’s Cook Out Southern 500 at Darlington is the first race of the NASCAR Cup Series playoffs. The No. 77 team enters the weekend on the heels of a 16th-place finish at Daytona.
“Any time you can get this collection of people together working on a project you know it’s going to be special,” said Jeff Dickerson, co-owner at Spire Motorsports with T.J. Puchyr. “It’s fun to do cool things with your friends and we look at Dale Jr., Mike Davis, Plan B Sales and Johnny Ray’s family as great friends. The car looks great and T.J. and I are proud to be a part of pulling this off.”
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Dirty Mo Media also announced on Tuesday it will be an associate sponsor on Hannah Newhouse’s Super Trucks division truck at Hickory Motor Speedway for three races. Newhouse is a media personality and racer who appears periodically on Door Bumper Clear with hosts Brett Griffin, T.J. Majors, Freddie Kraft and Casey Boat. Newhouse’s truck will carry the Door Bumper Clear brand in races on Sept. 5, 12 and 19.
-- Dirty Mo–