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Dirty Mo Media Signs New Podcast Agreement With SiriusXM



Dirty Mo Media is about to be more accessible than ever.


In news announced today, Dirty Mo Media has entered into a new agreement with SiriusXM that will take Dale Earnhardt Jr.’s network of shows into the SiriusXM Podcast Network and SiriusXM app. Earnhardt Jr.’s own show, Dale Jr. Download, will be featured twice a week on SiriusXM NASCAR Channel 90 starting in early June. More Dirty Mo Media podcasts could find their way to satellite radio down the road.


"This is a great day for our company,” said Earnhardt Jr. “This agreement allows us to continue producing the shows we want to produce and telling the stories we want to tell to an audience that values our brand of originality, passion and candor."


“This also brings my relationship with SiriusXM full circle. I first started hosting my own show nearly two decades ago on XM Satellite Radio. We did it for a couple years. Since then, nothing has changed other than I’m now a married father of two, I don’t race as much, XM is called SiriusXM, and I am bringing an entire media company back with me.”


For longtime Dirty Mo fans, nothing changes in how they will access their favorite podcasts. All shows will continue to be on major podcasting platforms, DirtyMoMedia.com and Dirty Mo Media’s YouTube channel.


"This deal allows us to produce more shows, reach more people and execute the strategic vision we have for ourselves,” said Mike Davis, President and Executive Producer of Dirty Mo Media. "SiriusXM is the biggest audio entertainment company in North America and has expanded into podcasting in a big way. Bringing together our two companies makes great sense for both of us.”


In addition to bringing exclusive advertising and distribution rights to Dirty Mo’s impressive slate of programming to the SiriusXM Podcast Network, this agreement will increase Dirty Mo Media’s live events and live shows, including at the Daytona 500.“SiriusXM has a deep-rooted presence in NASCAR, and they have tremendous resources that we get to utilize to reach our fans in a more profound way,” Davis said. “This is the most significant partnership agreement in our company’s history.”


Founded in 2013 by Earnhardt and Davis, Dirty Mo Media emerged as perhaps the most influential platform in motorsports, thanks in large part to Earnhardt’s rise to podcast prominence. In addition to building the podcast network, the company created and produced the TV/streaming series “Lost Speedways” in which Earnhardt visited and explored abandoned race tracks across America. Dirty Mo Media is now involved in the newly announced documentary series on Dale Earnhardt Sr. by Prime Video and Imagine Documentaries.


Dirty Mo Media joins the unparalleled lineup of podcasts and media companies represented exclusively by SiriusXM Media, including: “Conan O’Brien Needs a Friend” and the complete Team Coco roster; SmartLess Media and its hit show “SmartLess” from Will Arnett, Jason Bateman, and Sean Hayes; Ashley Flowers’ audiochuck and its chart-topping “Crime Junkie;” Crooked Media and its flagship “Pod Save America;” and many more; in addition to SiriusXM’s own award-winning shows such as “The Mel Robbins Podcast” and “How Did This Get Made?”


“We are very excited to team up with Dale Jr. and the team at Dirty Mo to bring several of the leading NASCAR podcasts into the SiriusXM Podcast Network,” said Sarah Van Mosel, SiriusXM’s SVP of Podcast Strategy.  “This not only bolsters the strength of our podcast offerings, but the addition of the ‘Dale Jr. Download’ to the SiriusXM NASCAR Radio channel enhances the programming available to our SiriusXM subscribers. This is another great example of the unique ways SiriusXM and talented creators like Dale and his team can work together.”

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